HummingWay
Brand Identity / Visual Design
The objective was create a branding identity for a imaginary company or item of my choosing. Hummingway is an online-based home decor shop that sells a broad range of vintage to pop culture goods specially created for those who are in their twenties. Unlike any other online stores, Hummingway has a limited supply, meaning a one-time item that will never be in production again. Customers would have a unique, handcrafted and sentimental piece. I wanted the design to convey a warm, feminine, and contemporary style.